Dear Ralf,

Please forgive me for writing this in English.

First of all: Thank you for experimenting with Kachingle.

Over the last few months we have learned a lot about what compels people to become Kachinglers and start kachingling. Because the concept of “social payments” (voluntary contributions for free digital stuff) is brand new, it is not yet a “social norm”. People tend to do what other people like them do – but they need to see the signals of what others are doing.
http://www.csom.umn.edu/assets/118354.pdf

This is why Kachingle lists the Kachinglers for each blog. Soon we will be displaying this list right in the Medallion overlay to make it even more visible.

The blogs that have been most successful with Kachingle reach out to their active users and make a very straightforward request for them to support their blog.

On Thursday August 16th 19th 18:00 CET in the Kachingle Online Community Meeting we will present an example of success story.
http://blog.kachingle.com/kachingle-community/

The beauty of bringing in your own Kachinglers, rather than counting on “drive-bys”, is that these people will be regular readers of your blog, and therefore most of their money will go to your blog because Kachingle distributes the funds based on usage.

City blogs like yours have a great opportunity to reach out to prominent people in the city – for example the mayor, city council members, teachers, businesspeople and other well-known and respected community figures who are most likely regular readers of your blog.

If you can persuade some of these people to become Kachinglers, their visible participation will send the social signals that in Wuerzburg local people support Wuerzblog. And once people sign up, because they are getting regular value from the blog and their payments happen automatically without any hassle, they tend to stay engaged.

I hope you will join our discussion on Thursday. If you cannot, feel free to contact me to discuss!

Thanks.

Cynthia
Founder, Kachingle
cynthia AT kachingle.com